Yichun e-commerce training professional school

"Contrast" is a prominent way of expression in which artistic beauty tends to conflict。Through the nature and characteristics of the things described in the work, it is expressed, so that it is compared with that, so that it is corresponding to it, so that it is different, to achieve concentrated, concise and tortuous changes。With this method, the performance and characteristics of the product are more prominent or suggested, giving consumers a profound visual feeling。It can be said that art is a universal and effective way of expression, which is determined by the expression technique of contrast。The application of comparative method can not only enhance the strength of expression, but also be interesting and expand the attraction of advertising works。

Yichun e-commerce training professional school

The decorative factors of the layout are composed of the combination and arrangement of points, lines and surfaces, and the use of exaggeration, metaphor and symbol technology to reflect the visual effect not only beautifies the layout, but also improves the function of information transmission。Decoration is made up of aesthetic features。Different types of layout information, there are different decorative forms, it not only plays a role in excluding other aspects, highlighting the layout information, but also allows the reader to enjoy the beauty。In order to make the layout better serve the content of the layout, it is very important to find a reasonable visual language of the layout, and it is also the embodiment of the big demands。Creative intention is a step of design and a part of thought activity in design works。

Yichun e-commerce training professional school

Graphic design is to combine different basic graphics into patterns on the plane according to certain rules。The boundary between the map and the ground is divided by the outline line within the scope of the second space, and the image is depicted。The three-dimensional sense of space expressed by the graphic design is not a real three-dimensional space, but only an illusion space formed by the visual guidance of graphics。From a narrow sense of understanding, harmonious graphic design is unity and contrast between the two is not boring monotonous or chaotic。In a broad sense, when judging the relationship between two or more elements, or between parts and parts, the feelings and consciousness assigned to us by each part are an overall coordination relationship。

Yichun e-commerce training professional school

Visual elements: Conceptual elements are meaningless if they are not reflected in the actual design。Conceptual elements are usually embodied through visual elements, including the size, shape, color, and so on。Relational elements: How visual elements are organized and arranged on the screen is determined by relational elements。Including: direction, position, space, center of gravity and so on。Practical elements: refers to the meaning, content, purpose and function of the design。Students can master the relevant design principles, Photoshop bitmap processing software, CorelDRAW vector graphics software and other drawing techniques in a short period of time;And the basic theory of graphic design, mode of thinking, module training, project design research and other practical courses。

Yichun e-commerce training professional school

To train graphic design professionals as the goal。Through the systematic study of the major，Students can master the relevant design principles, Photoshop software, CorelDRAW vector software, Illustrator vector software graphic drawing technology in a short period of time;And graphic design material knowledge, operation process, module training, simulation and customer communication and other practical courses。Theory of graphic design: 1. Principle of graphic design;2.The qualities of graphic designers;3.Print advertising creativity;4.The way of thinking of print advertising creativity 5.The expression of print advertising creativity 6.Different styles of learning 7.Attributes and characteristics of graphic design in different industries 8.Modular training theory

Yichun e-commerce training professional school

Graphic design in addition to the visual to give people a beautiful enjoyment，It is more important to convey a message to a wide range of consumers，An idea，So in graphic design，Not only focus on the surface visual beauty，Think about the message，Graphic design is mainly composed of the following basic elements: creativity: is an element of graphic design，No good ideas，There is no good work，Three conditions of audience, media and cultural background should be considered in creativity。Composition: Composition is to solve the spatial relationship between graphics, color and text, so as to be novel, reasonable and unified。Color: Good graphic design works pay attention to harmony, contrast, balance, rhythm and rhythm in the use of picture color。